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Radio Advertising
The RAJAR results for Q4 2023 are in… and here is the big news you need to know. Commercial Radio has added an additional 1 million weekly listeners, year on year. The latest results reveal a sustained increase in commercial radio listening, as there are now 3.5 million more listeners tuning in to commercial stations...
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Today, Bauer has announced that Free Radio, Gem Radio, Hallam FM, Lincs FM, Metro Radio, Pulse 1, Radio City, Rock FM, Signal 1, TFM, Viking FM and Wave Swansea are rebranding to Hits Radio. The changes will take place in April 2024. Programmes are staying the same, with local breakfast shows followed by nationally produced...
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The third quarter of 2023 was another mixed bag of events across the UK. Greenpeace on Rishi’s Roof, a fourfold increase in sightings of Red Admiral Butterflies and Harry Kane’s move to Bayern Munich all contributed to the stories during this period. But whatever happens in the world, Radio is always there – providing the...
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RAJAR Q2 2023 The second quarter of 2023 was full of pomp and ceremony. It was a moment in history as we all witnessed the Coronation of King Charles III and Queen Camilla. The crown then passed to the city of Liverpool as it delivered a spectacular Eurovision Song Contest. But there was one final...
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It’s fair to say that the first quarter of 2023 was pretty eventful! Industrial action and the cost of living dominated the headlines but there were some other exciting events, such as Liverpool beating Manchester United 7–0, the biggest margin in their historic rivalry. Whatever’s going on in this changing world, the one thing you can rely on...
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Q4 2022 was another fascinating quarter in the UK. Politically, things took another turn as Rishi Sunak became the UK’s new Prime Minister. Other events included Cristiano Ronaldo doing “that” interview with Piers Morgan and Just Stop Oil campaigners hitting central London. The one piece of stability was the weekly audience for all of UK...
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This quarter saw our longest reigning Monarch sadly pass away, a new Prime Minister step into Number 10 (…and out again 44 days later – but that’s for another quarter!), and our wonderful Lionesses roar to victory and become European Champions. And because radio and audio are such a key touchpoint for instant and trusted...
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The RAJAR results for Q2 2022 are in and it’s amazing news for advertisers because, for the first time in 23 years, Commercial Radio has surpassed the BBC in both reach and share. Commercial Radio’s share is now at 49% (up from 48.4% last quarter) compared to the BBC’s 48.1%. Commercial Radio’s lead in reach...
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The RAJAR results for Q1 2022 are in. The good news for advertisers is that Commercial Radio has achieved its biggest ever reach with 37.2 million listeners giving it a 48.4% share. This means it’s close to overtaking the BBC in terms of share of listening. Overnight, our radio experts have been beavering away to...
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BBC vs. Commercial For over 50 years the BBC enjoyed the monopoly in the UK radio market but that changed in 1973 with the launch of LBC, the first commercial radio station and a new era for the UK radio market. Growth was slow for the commercial sector, but now freed from regulation that denied...
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