few people stop and think about it
… but sound surrounds us
Wherever we are, whatever we do, audio is a vital part of our everyday lives.
A growing proportion of Gen Z’s and millennials agree that listening to audio is an escape from too much visual stimulation.
Learning through listening is human nature – that’s why audio is the perfect medium for communicating with potential customers and delivering a sales message. Sound also has a powerful influence over how we feel about things.
In conjunction with renowned research institution Millward Brown, branding expert Martin Lindstrom discovered that there’s a 65% chance of a mood change when we hear a positive sound. That sound could be a voice, music or positive sound effects. For instance, the sound of relaxing waves gently caressing the shoreline might change the mood of the listener and encourage them to book a beach holiday.
Researchers, Carver, Johnson and Friedman found that humans listen at 125-250 words per minute but think much faster at 1000 – 3000 words per minute – so we apply this scientific research every day when we’re writing radio and audio ads to ensure maximum recall.
Audio is ubiquitous, offering more moments for marketers to connect and rather than competing with other experiences, audio can act as a companion.
It’s unique ability to create a one-to-one emotional connection means that it can create high quality environments which listeners can engage with and trust.
Our experts are well versed in the science of audio with the skills to harness its power to create persuasive, engaging, effective audio advertising for brands.
