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Radio Advertising
The post-pandemic rise of digital audio In today’s connected world, audiohas transformed into a truly anytime, anywhere, anyhow experience. The pandemic has changed the way we consume audio – and now we have the Winter 2021 MIDAS report to show us exactly how. What is MIDAS? MIDAS stands for ‘Measurement of Internet Delivered Audio Services’....
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It was quite the wait, but on 28th October, after 18 long months, the radio industry finally got its latest Rajar results. Finally! To maintain an understanding of the radio markets movements during the Rajar hiatus, we scoured the market for the very best research from IPA Touchpoints, Mediatel Connected, Government’s Digital Radio and Audio...
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