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Radio audience
The RAJAR results for Q1 2022 are in. The good news for advertisers is that Commercial Radio has achieved its biggest ever reach with 37.2 million listeners giving it a 48.4% share. This means it’s close to overtaking the BBC in terms of share of listening. Overnight, our radio experts have been beavering away to...
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BBC vs. Commercial For over 50 years the BBC enjoyed the monopoly in the UK radio market but that changed in 1973 with the launch of LBC, the first commercial radio station and a new era for the UK radio market. Growth was slow for the commercial sector, but now freed from regulation that denied...
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The post-pandemic rise of digital audio In today’s connected world, audiohas transformed into a truly anytime, anywhere, anyhow experience. The pandemic has changed the way we consume audio – and now we have the Winter 2021 MIDAS report to show us exactly how. What is MIDAS? MIDAS stands for ‘Measurement of Internet Delivered Audio Services’....
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