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Audio News
The RAJAR results for Q2 2022 are in and it’s amazing news for advertisers because, for the first time in 23 years, Commercial Radio has surpassed the BBC in both reach and share. Commercial Radio’s share is now at 49% (up from 48.4% last quarter) compared to the BBC’s 48.1%. Commercial Radio’s lead in reach...
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The RAJAR results for Q1 2022 are in. The good news for advertisers is that Commercial Radio has achieved its biggest ever reach with 37.2 million listeners giving it a 48.4% share. This means it’s close to overtaking the BBC in terms of share of listening. Overnight, our radio experts have been beavering away to...
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BBC vs. Commercial For over 50 years the BBC enjoyed the monopoly in the UK radio market but that changed in 1973 with the launch of LBC, the first commercial radio station and a new era for the UK radio market. Growth was slow for the commercial sector, but now freed from regulation that denied...
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The post-pandemic rise of digital audio In today’s connected world, audiohas transformed into a truly anytime, anywhere, anyhow experience. The pandemic has changed the way we consume audio – and now we have the Winter 2021 MIDAS report to show us exactly how. What is MIDAS? MIDAS stands for ‘Measurement of Internet Delivered Audio Services’....
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It was quite the wait, but on 28th October, after 18 long months, the radio industry finally got its latest Rajar results. Finally! To maintain an understanding of the radio markets movements during the Rajar hiatus, we scoured the market for the very best research from IPA Touchpoints, Mediatel Connected, Government’s Digital Radio and Audio...
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For the podcast market, like every part of life, 2020 was a year of dramatic change. As time at home gave us more time to consume audio, there was an explosion in podcast listening and the choice of titles we could consume. From history to football, from cooking to comedy, the choice grows daily. In...
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