Audio is for everywhere – not just the radio How to implement audio at all touchpoints for a business. Here at radio experts, we often talk about how most advertisers should spend as much time and effort on their audio tone of voice as their visual branding.  Despite audio being 8 times more effective for...Read More

Shot of a wireless speaker with a man sitting in the background at home The latest RAJAR figures are out, showcasing what the UK is listening to! Here are the Q4 (16th September – 15th December) 2024 headlines: All Radio reach remains at 87% and delivers 50.3 million listeners each week. Commercial Radio is now...Read More

Cropped shot of a young man listening to music out in the city Summer 2024 was the hottest on record, not only in the UK but the whole planet. There was a General Election and change of government, but in this changing world there’s one constant you can always rely on… RADIO. The Q3 2024...Read More

Think back to April, May and June… what events were happening in your life? Well, the chances are, the soundtrack to those events was Radio. It’s the medium that touches people like no other and is a vital part of our everyday lives.   The latest audience research from RAJAR shows that Radio continues to...Read More

What were you doing in the first quarter of this year? The chances are you were probably listening to more radio than ever before… because that’s what the latest set of results from RAJAR are showing us. More people are listening to radio in the UK than ever before, with combined weekly audience for all...Read More

The RAJAR results for Q2 2022 are in and it’s amazing news for advertisers because, for the first time in 23 years, Commercial Radio has surpassed the BBC in both reach and share. Commercial Radio’s share is now at 49% (up from 48.4% last quarter) compared to the BBC’s 48.1%. Commercial Radio’s lead in reach...Read More

The RAJAR results for Q1 2022 are in. The good news for advertisers is that Commercial Radio has achieved its biggest ever reach with 37.2 million listeners giving it a 48.4% share. This means it’s close to overtaking the BBC in terms of share of listening. Overnight, our radio experts have been beavering away to...Read More

BBC vs. Commercial For over 50 years the BBC enjoyed the monopoly in the UK radio market but that changed in 1973 with the launch of LBC, the first commercial radio station and a new era for the UK radio market. Growth was slow for the commercial sector, but now freed from regulation that denied...Read More

The post-pandemic rise of digital audio In today’s connected world, audiohas transformed into a truly anytime, anywhere, anyhow experience. The pandemic has changed the way we consume audio – and now we have the Winter 2021 MIDAS report to show us exactly how. What is MIDAS? MIDAS stands for ‘Measurement of Internet Delivered Audio Services’....Read More

It was quite the wait, but on 28th October, after 18 long months, the radio industry finally got its latest Rajar results. Finally! To maintain an understanding of the radio markets movements during the Rajar hiatus, we scoured the market for the very best research from IPA Touchpoints, Mediatel Connected, Government’s Digital Radio and Audio...Read More