85% of what we know, we've learned through listening.
It’s an extremely powerful human sense. So powerful that it can influence us physiologically, cognitively, psychologically and behaviourally.
Our radio experts are well versed in the science of sound and they’re trained to harness its power to create persuasive, engaging, effective audio for brands.
If 85% of what we know we learn by listening, then this is our starting point...
We listen to your brand objectives and to the business challenge that the radio campaign has been planned to address. We do this by taking a thorough brief.
A radio brief is different to a communications brief. It asks very specific questions that are vital to delivering a successful radio campaign. One of our experienced radio experts will then interrogate the brief, looking for subtle nuances to develop a clear perspective on what the message should be and how best to communicate it to the target audience.
Once we have a clear brief, our creative team go to work on developing a number of creative concepts which meet your communications objectives. Our team comprises dedicated radio copywriters with a real passion for the medium and know how to get the very best from it.
When the creative concepts are approved, our skilled production experts collaborate with the writing team to transform these ideas into brilliant pieces of audio persuasion.
Pinpoint scrutiny of the brief, applied learnings, total dedication and oodles of creativity... At radio experts we weave it all together to make outstanding radio creative.
It’s not just what you say, it’s the way that you say it...
Brand perception is everything. We live in a world of infinite consumer choice and your message needs to cut through the clutter.
People make decisions based on the rational and the emotional. Instant judgements are often made based on how people perceive a brand to sound, just as we do when we hear a person's voice on the other end of the telephone.
You only get one shot at this so it's important to get it right. At radio experts we "get" tone and timbre and the impact they have.
From selecting voices, music and sound effects to producing bespoke sonic identities, our production team works hard to ensure that every element is carefully considered and is completely aligned to the ethos of a brand.
A good radio ad conveys the message about the product or service. A brilliant ad constructs a compelling brand personality which makes the consumer feel good about the choices they’re making.
We recognise the importance of this; our role is to craft audio which wraps the two together seamlessly to deliver the right message in the right tone, bringing your brand to life on air.
Scroll down for some of our favourite work...
This ad targets listeners in need of a gift for Father’s Day. Combining the instant recognition of a sonic logo and observational copy that plays on family dynamics, it’s a deft demonstration of how simple audio branding can be.
Read MoreThis ad targets listeners in need of a gift for Father’s Day. Combining the instant recognition of a sonic logo and observational copy that plays on family dynamics, it’s a deft demonstration of how simple audio branding can be.
The task for this ad was twofold: capture the experience of a theme park, while achieving brand synergy with the TV creative. A fun filled family day out is evoked by a lively voice, tailored sound effects (right down to the correct species of gibbon!) and vibrant music from the TV ad.
Read MoreThe task for this ad was twofold: capture the experience of a theme park, while achieving brand synergy with the TV creative. A fun filled family day out is evoked by a lively voice, tailored sound effects (right down to the correct species of gibbon!) and vibrant music from the TV ad.
Edinburgh Zoo wanted to shout about their new giraffe tree house. And we were happy to bring the giraffes to life! Propulsive African highlife music, an enthusiastic voice and some friendly talking giraffes did the job. (All giraffes were compensated for their time in studio!)
Read MoreEdinburgh Zoo wanted to shout about their new giraffe tree house. And we were happy to bring the giraffes to life! Propulsive African highlife music, an enthusiastic voice and some friendly talking giraffes did the job. (All giraffes were compensated for their time in studio!)
Thanks to the carefully crafted atmospheric soundscape, this ad places the listener front and centre at an open mic night at their local pub. A thorough voice-casting process allowed us to source a voiceover artist who could play the guitar and provide the commercial with an authentic 'open mic' tone.
Read MoreThanks to the carefully crafted atmospheric soundscape, this ad places the listener front and centre at an open mic night at their local pub. A thorough voice-casting process allowed us to source a voiceover artist who could play the guitar and provide the commercial with an authentic 'open mic' tone.
This ad was created to specifically target those men who had forgotten about Valentine's Day. Written and produced in the style of an 'urgent appeal' commercial with careful voice-casting, this ad draws in the listener as it playfully hints at the potential peril faced by the forgetful few.
Read MoreThis ad was created to specifically target those men who had forgotten about Valentine's Day. Written and produced in the style of an 'urgent appeal' commercial with careful voice-casting, this ad draws in the listener as it playfully hints at the potential peril faced by the forgetful few.
The concept of this ad for Hamleys was to bring the magic of Christmas to life for Children and adults, creating excitement and setting the scene for the festive season.
Read MoreThe concept of this ad for Hamleys was to bring the magic of Christmas to life for Children and adults, creating excitement and setting the scene for the festive season.
A carefully constructed combination of copywriting and sound design, delivers a powerful message for this charity, which used radio to increase donations.
Read MoreA carefully constructed combination of copywriting and sound design, delivers a powerful message for this charity, which used radio to increase donations.
This ad uses a deep voice with some carefully chosen music to create a unique and "loved up" feel for this Estate Agency brand.
Read MoreThis ad uses a deep voice with some carefully chosen music to create a unique and "loved up" feel for the high street Estate Agency brand.
This ad reflected the TV campaign.Using the same music and creating a message around their "Magic up something from scratch" theme, we wrote and produced this ad to run in targeted podcasts.
Read MoreThis ad reflected the TV campaign.Using the same music and creating a message around their "Magic up something from scratch" theme, we wrote and produced this ad to run in targeted podcasts.
Using Checkatrade's famous audio sonic and combining it with a carefully selected, on-target voice, this ad is simple but effective and really stands out in an ad break.
Read MoreUsing Checkatrade's famous audio sonic and combining it with a carefully selected, on-target voice, this ad is simple but effective and really stands out in an ad break.
Public Health England asked us to produce a public information radio ad to promote the NHS Couch to 5K app. Our careful writing and casting of the voice helped pin-point the target market precisely and make the listener feel the ad was talking to them,one to one.
Read MorePublic Health England asked us to produce a public information radio ad to promote the NHS Couch to 5K app. Our careful writing and casting of the voice helped pin-point the target market precisely and make the listener feel the ad was talking to them,one to one.
Badoo is all about bringing people together who "just want to be themselves". The creative approach for this radio ad reflects that same ethos. It's honest and straightforward and this ad was the perfect match for Badoo's marketing strategy.
Read MoreBadoo is all about bringing people together who "just want to be themselves". The creative approach for this radio ad reflects that same ethos. It's honest and straightforward and this ad was the perfect match for Badoo's marketing strategy.
Our agency friends at Piracy Corporation introduced us to a venerable London gin distillery.
Read MoreOur agency friends at Piracy Corporation introduced us to a venerable London gin distillery. When they partnered up with the cats at Jazz FM we called in some musicians to play the notes of Old No 3 gin’s fruity botanicals. Of course, we were angling for some free samples.
They don’t make ‘em like this anymore – but we do! We licensed and recreated a classic Frank Sinatra track for one of our house-builder clients to convey the timeless quality of their homes and the use of the word “Very” in their brand strategy…
Read More
This superb piece articulates some of our core beliefs about the power of sound in today’s world.
Read MoreThis superb piece articulates some of our core beliefs about the power of sound in today’s world.
We produced this ad as one of 5 for this highly successful yet refreshingly irreverent Investment broker.
Read MoreWe produced this ad as one of 5 for this highly successful yet refreshingly irreverent Investment broker.
When the Performing Rights Society wanted to promote music artists, they chose us to make their ad #proud.
Read MoreWhen the Performing Rights Society wanted to promote music artists, they chose us to make their ad #proud.
Music is an incredibly powerful way to communicate a message and build a brand. We licensed and then re-recorded this classic Jimmy Cliff track for one of our homebuilder clients.
Read MoreMusic is an incredibly powerful way to communicate a message and build a brand. We licensed and then re-recorded this classic Jimmy Cliff track for one of our homebuilder clients, we love making music for our clients and working on well known tracks adds tremendous cut through to campaigns. The standard of our music production is so high it’s difficult to tell the difference between the original version and the one we produced.
The human voice is one of the simplest but most complex tools in all of nature. Here we explore some understandings that help us to harness its power for radio campaigns.
Read MoreThe human voice is one of the simplest but most complex tools in all of nature. Here we explore some understandings that help us to harness its power for radio campaigns.
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