85% of what we know, we've learned through listening.
It’s an extremely powerful human sense. So powerful that it can influence us physiologically, cognitively, psychologically and behaviourally.
Our radio experts are well versed in the science of sound and they’re trained to harness its power to create persuasive, engaging, effective audio for brands.
If 85% of what we know we learn by listening, then this is our starting point...
We listen to your brand objectives and to the business challenge that the radio campaign has been planned to address. We do this by taking a thorough brief.
A radio brief is different to a communications brief. It asks very specific questions that are vital to delivering a successful radio campaign. One of our experienced radio experts will then interrogate the brief, looking for subtle nuances to develop a clear perspective on what the message should be and how best to communicate it to the target audience.
Once we have a clear brief, our creative team go to work on developing a number of creative concepts which meet your communications objectives. Our team comprises dedicated radio copywriters with a real passion for the medium and know how to get the very best from it.
When the creative concepts are approved, our skilled production experts collaborate with the writing team to transform these ideas into brilliant pieces of audio persuasion.
Pinpoint scrutiny of the brief, applied learnings, total dedication and oodles of creativity... At radio experts we weave it all together to make outstanding radio creative.
It’s not just what you say, it’s the way that you say it...
Brand perception is everything. We live in a world of infinite consumer choice and your message needs to cut through the clutter.
People make decisions based on the rational and the emotional. Instant judgements are often made based on how people perceive a brand to sound, just as we do when we hear a person's voice on the other end of the telephone.
You only get one shot at this so it's important to get it right. At radio experts we "get" tone and timbre and the impact they have.
From selecting voices, music and sound effects to producing bespoke sonic identities, our production team works hard to ensure that every element is carefully considered and is completely aligned to the ethos of a brand.
A good radio ad conveys the message about the product or service. A brilliant ad constructs a compelling brand personality which makes the consumer feel good about the choices they’re making.
We recognise the importance of this; our role is to craft audio which wraps the two together seamlessly to deliver the right message in the right tone, bringing your brand to life on air.
Scroll down for some of our favourite work...
