advert production

85% of what we know, we've learned through listening.

there’s no doubt that sound
has a profound effect on all of us

It’s an extremely powerful human sense. So powerful that it can influence us physiologically, cognitively, psychologically and behaviourally.

Our radio experts are well versed in the science of sound and they’re trained to harness its power to create persuasive, engaging, effective audio for brands.

our approach

If 85% of what we know we learn by listening, then this is our starting point...

We listen to your brand objectives and to the business challenge that the radio campaign has been planned to address. We do this by taking a thorough brief.

A radio brief is different to a communications brief. It asks very specific questions that are vital to delivering a successful radio campaign. One of our experienced radio experts will then interrogate the brief, looking for subtle nuances to develop a clear perspective on what the message should be and how best to communicate it to the target audience.

Once we have a clear brief, our creative team go to work on developing a number of creative concepts which meet your communications objectives. Our team comprises dedicated radio copywriters with a real passion for the medium and know how to get the very best from it.

When the creative concepts are approved, our skilled production experts collaborate with the writing team to transform these ideas into brilliant pieces of audio persuasion.

Pinpoint scrutiny of the brief, applied learnings, total dedication and oodles of creativity... At radio experts we weave it all together to make outstanding radio creative.

bringing brands to life

It’s not just what you say, it’s the way that you say it...

Brand perception is everything. We live in a world of infinite consumer choice and your message needs to cut through the clutter.

People make decisions based on the rational and the emotional. Instant judgements are often made based on how people perceive a brand to sound, just as we do when we hear a person's voice on the other end of the telephone.

You only get one shot at this so it's important to get it right. At radio experts we "get" tone and timbre and the impact they have.

From selecting voices, music and sound effects to producing bespoke sonic identities, our production team works hard to ensure that every element is carefully considered and is completely aligned to the ethos of a brand.

A good radio ad conveys the message about the product or service. A brilliant ad constructs a compelling brand personality which makes the consumer feel good about the choices they’re making.

We recognise the importance of this; our role is to craft audio which wraps the two together seamlessly to deliver the right message in the right tone, bringing your brand to life on air.

Scroll down for some of our favourite work...


The concept of this ad for Hamleys was to bring the magic of Christmas to life for Children and adults, creating excitement and setting the scene for the festive season.

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A carefully constructed combination of copywriting and sound design, delivers a powerful message for this charity, which used radio to increase donations.

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Money Expert

For this ad we licenced the rights to "I'm Too Sexy" by Right Said Fred and re-recorded the song with a change to the lyrics. This gave us a great platform to create awareness for Money Expert, using it on radio and TV.

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Bloor Homes

This ad reflects the use of smart assistants amongst Bloor Homes' target audience and creates a humorous situation to deliver a clear message.

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Using Checkatrade's famous audio sonic and combining it with a carefully selected, on-target voice, this ad is simple but effective and really stands out in an ad break.

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This ad was written, recorded and distributed in record time. Marrfish pivoted from supplying restaurants to delivering direct to consumer's homes - an immediate re-positioning of their business due to Covid-19.

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Badoo is all about bringing people together who "just want to be themselves". The creative approach for this radio ad reflects that same ethos. It's honest and straightforward and this ad was the perfect match for Badoo's marketing strategy.

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berry bros and rudd
(old number 3)

Our agency friends at Piracy Corporation introduced us to a venerable London gin distillery.

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They don’t make ‘em like this anymore – but we do! We licensed and recreated a classic Frank Sinatra track for one of our house-builder clients to convey the timeless quality of their homes and the use of the word “Very” in their brand strategy…

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power of sound

This superb piece articulates some of our core beliefs about the power of sound in today’s world.

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charles stanley

We produced this ad as one of 5 for this highly successful yet refreshingly irreverent Investment broker.

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performing rights society

When the Performing Rights Society wanted to promote music artists, they chose us to make their ad #proud.

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music production

Music is an incredibly powerful way to communicate a message and build a brand. We licensed and then re-recorded this classic Jimmy Cliff track for one of our homebuilder clients.

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power of voice

The human voice is one of the simplest but most complex tools in all of nature. Here we explore some understandings that help us to harness its power for radio campaigns.

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